The wet leisure and water-wellness industry is entering an exciting new era as SPATA (The Swimming Pool and Allied Trades Association) and BISHTA (The British and Irish Spa and Hot Tub Association) unveil their refreshed branding. The new designs present a contemporary and forward-thinking identity for both organisations, reflecting an industry that continues to evolve, modernise and strengthen its commitment to safety, quality and professionalism.
The updated branding introduces cleaner lines, modern colours and a clearer visual identity that better represents the energy and innovation within the pool, spa and hot tub sectors. As demand for water wellness continues to rise, the rebrand supports the associations’ ongoing mission to help consumers identify trusted, accredited professionals while promoting the highest standards across the industry.
Adding to this momentum is the announcement of new leadership within Pool Industry Promotions (PIP). Arun Sarna of Hot Tub Suppliers has been appointed the new Chair, taking over from the highly respected Mark Ramsden, whose dedication and influence have left a strong legacy. Arun brings a wealth of industry experience as well as a customer-focused approach that aligns with the forward-looking goals of PIP. Supporting him in this new chapter is Bernard Bell McManus of ITS Europe Water Testing, who steps into the role of Vice Chair. Bernard’s technical expertise in water quality and water testing strengthens the leadership team further, reinforcing the importance of safe and professional water management throughout the industry.
Together, Arun and Bernard will help guide future promotional campaigns, increase public awareness and continue promoting the value of choosing skilled, accredited specialists for all pool and spa projects. Their combined knowledge and enthusiasm represent a positive step forward for PIP and the wider wet leisure sector.
SPATA and BISHTA each play vital roles within the industry. BISHTA focuses on promoting safe, high-quality spa and hot tub ownership. It sets and maintains water hygiene standards, supports retailers, manufacturers and service engineers, and ensures consumers receive accurate, reliable water-care information. Its guidelines form the foundation of safe spa and hot tub use across the UK.
SPATA represents professional pool installers and service specialists, setting rigorous construction and installation standards to ensure pools are built safely and to the highest quality. The association provides expert training and technical guidance and helps consumers identify reputable pool professionals who adhere to strict codes of practice.
With refreshed branding and a dynamic new leadership team in place, SPATA, BISHTA and Pool Industry Promotions are clearly signalling a renewed vision for growth, collaboration and consumer confidence. The future of the wet leisure industry looks bright, and Hot Tub Suppliers is proud to congratulate both Arun and Bernard on their new appointments as they help guide the sector into an exciting new chapter.
